… or at the very least, get a lower ranking. What do we need Google for when the search engine gives us nothing but grief? Your traffic is going through the roof, followed closely by your server costs; day and night, you are busy with SEO, and constantly, you have to make sure your site stays at the top of the results page. Why expose yourself to this stress any longer? Exactly!
So, let’s do it: This is how you get kicked from Google!
Obviously, any webmaster’s goal is to get as much traffic as possible, and the Google search engine is still one of the best traffic sources. A favorable ranking on that site, and you will get lots of users on board for your advertised products in no time. And a steady stream of new registrations can translate to a steady stream of commissions, especially if you are involved in RevShare business.
No matter which type of website you use to advertise your adult products, there is no better way of generating traffic than achieving a great search engine ranking. After all, you get lots of free clicks that also register as organic quality traffic. Users have been looking for something specific, they came upon your website and they clicked it. Consequently, chances are that they will like the content on your site, which in turn promises long dwell times and low bounce rates. Naturally, there are also other ways of pulling in traffic but the quality is often dubitable, especially in media buying, and if you go for social media networks, you can easily find yourself in an uphill battle against strict youth protection guidelines.
On that note, I am going to give you five important pointers on how to get kicked from Google … or to prevent that from happening.
Link building vs. Link spamming
Backlinks are very important for so-called Off Page optimization – it’s called Off Page because the link building process is all about attaining external links leading to your own website. For Google, a referral from website A to website B qualifies as a recommendation. This is how Google gauges – and rates – the relevance of a site regarding certain topics. So if there are lots of referrals from other topic-related sites to website B, Google concludes that website B must be very relevant for that topic. Of course, it is important that website B actually focuses on the same topic as well.
Backlinks can also be placed within your own network. However, you need to ensure a natural link structure. There is little use in linking one domain to another 300 times – this is usually called link spamming. It may seem like a good idea to boost the link popularity, after all, there is a great number of backlinks – however, there are more important things, such as domain popularity. And the domain popularity is all about the number of different domains that contain backlinks to your site.
Nowadays, Google’s algorithm is pretty good at spotting link spamming: It identifi es websites that have little content and lots of links with popular keywords in the anchor text. Google sets great store by natural and organic link structures, rewarding them while conversely punishing link spamming. If then umber of backlinks increased at a cedible pace, accompanied by great domain popularity, you’re well on your way to a favorable ranking.
In additton to that, you have to be mindful of the link quality. The link source has to be actively indexable for Google. If you use “NoFollow” tags, the page rank and anchor text will not be passed on to the linked site. Other important factors include the topical balance between linked subpages and the website in general, the page rank and the link popularity of the link-giving site, and the position and age of the link.
Content is king
At this point, it sounds cliché, but it’s still true: content is the be all and end all. In terms of content marketing, you want to keep an eye on topicality, cality, continuity, relevance, content that is geared towards your target audience, and added value. The continuous addition of new content shows Google that you are taking care of your website, updating it with fresh material.
It’s particularly important that you write relevant and interesting texts for the content and the website – texts the user would want to read. Because, you see, texts have great influence, and they should contain all the vital information about your site. This way, the search engine knows what the site is all about and how to rank it based on the corresponding search queries.
That element is particularly important for sites with lots of videos or images because Google only recognizes texts; based on the graphic material alone, it couldn’t tell the difference between an angling shop and an adult tube.
Also, make it a point to get some variety in your texts. Paraphrasing and synonyms are your friends, especially when it comes to important keywords. Google likes and rewards diversity. Also, you can cover even more keywords and search queries that way. It probably goes without saying, but proper grammar and spelling play a big role as well.
All these factors help Google make sense of a site – and to rank it in the context of the topic it covers. If a user enters the search term “Sex Dating”, clicks on a result and finds interesting content and added value on that site, that usually leads to a long dwell time. Consequently, this site and its content will be ranked as highly relevant for that type of search query. If you think you can cut some corners by simply copying a high-traffic text, think again.
Doing that would only result in duplicate content, i.e. content that is duplicated on several URLs of a website or on several individual domains. The search engine is no longer able to pin the content to a website so it can’t tell which URLs should get a favorable rating. Meaning, everybody suff ers for it. Google considers duplicate content an attempt at cheating, especially, if it continues to be a problem for a prolonged period of time.
Usability: Only happy users are good users
Website usability is becoming more and more important as a SEO criterion. The reasons are easily explained: Google wants to present the best and most relevant websites to their users. If people find themselves on a site that off ers a poor user experience, they will quickly leave, even if the site off ers the right kind of content. Instead, they will look for a more satisfying alternative. The user experience has a major impact on dwell times and bounce rates. If Google realizes that most users spend very little time on a site, maybe even leaving after just a few seconds, that has a palpable and very negative effect on the site’s ranking.
This means webmasters need to put themselves in the users’ shoes and look at their sites from that viewpoint. Is the site user-friendly? Can you navigate it intuitively? Is the layout too distracting? What about the design? How long are the load times? Is the website optimized for mobile traffic (which, by the way, is making up an ever-increasing percentage of overall traffic)? Remedying these problems is easy: Improve the user navigation, don’t overdo it with the layout, cut down the load times, and use a mobile switch to add responsive design.
Those are just a few factors that contribute to a positive user experience. Don’t forget, there aren’t many users left who will put up with a poorly designed website. Most will simply look for an alternative that offers better usability.
The eternal topic: keywords
Yes, we’re all tired of hearing it, but keywords are still important, and they are closely tied to the content. To sum up this topic quickly and concisely, here are the most important elements in bullet-point form:
- A solid mix of short-tail and long-tail keywords is vital, plus, it covers lots of queries about your topic and hauls in various users, giving them exactly what they had been looking for.
- Know your competition, analyze their keywords and topics, and use SEO to set your site apart and get a better ranking than the rest.
- Pick your keywords deliberately: Search for them to fi nd out how much competition there is and how hard it is to fi nd your site – that will give you an idea of how to go about ranking.
- Use keyword tools; they can tell you a lot about search volumes and your competition, and apart from that, they can also present you with ideas for related keywords.
- Using topic-related and synonymous keywords is good for your ranking because Google sees which search queries are similar in nature.
- It is better to have a small keyword with a small search volume ranking on page 1 above the fold than just betting on big keywords and ending up on page 3.
- Don’t overdo it with keywords in your content – Google is able to discern the theme of natural texts and will punish keyword stuffing.
- Use keywords in meta descriptions, tags, and titles to convey the topic quickly and clearly, to the users and to Google.
- Keep your meta descriptions short, succinct, and informative and spice it up with keywords to coax a click out of the user.
- Images are nice, but you can make them even more effective by adding a description, a fitting name, and alt tag keywords.
- Titles are perfect for creating click-heavy headlines including keywords, and in combination with the H1, H2 tags, they make for important ranking factors.
Don’t play with fire … don’t play with Google!
At the world’s biggest search engine, the roles are clearly defined. Google off ers you a great system to get users from all over the world on your website. But to benefit from this system, you have to play by Google’s rules. Rack up too many violations of these rules, or break them in a really severe way, and your ranking goes down the drain – or maybe you will even be kicked off Google! There are certain no-go’s webmasters should avoid, things like link spamming, keyword stuffing, or duplicate content. And so-called black hat SEO will only hurt in the long run as it represents a clear violation of the search engine’s guidelines. You may be able to trick Google for a short time, but ultimately, the jig will be up, and your fi rst page ranking is out the window. If things go really poorly, Google will kick you out and you will remain blocked for a period of time. So be honest in your search engine optimization: Create good, natural, unique content that off ers added value to the users, utilize natural, organic link-building, and be patient because you won’t get top rankings right out of the gate. If you want sustainable, future-oriented success, this is the only way. It means more work, but it also means good rankings for years to come.
On a final note, there are more than 200 criteria and factors that aff ect the search result rankings on Google. Not all of them are known, but still, as a webmaster, you can infl uence most of them, especially the important ones. If you have any questions about this topic, don’t hesitate to get in touch with us!