You have to stay abreast of the constant changes vat Google, if you want to generate users via search engines in the long run. In 2014, there were several big developments, messing up the ranking structure. Several new ranking criteria have been added, others became less important, and yet other ranking factors are being rated differently from the Pandas and Penguins we’ve gotten used to.
While link-building was the be all and end all in 2013, the content of the site has gained importance throughout the past months. A cookie-cutter text, optimized with a handful of keywords, is usually not enough anymore. The Google algorithm focuses on the overall text now, checking for logical connections (semantics) within the text. The LSI (Latent Semantic Indexing) scans and analyzes the overall theme of a website, using a system that is based on “word relationship patterns“. Here’s a simple example for a keyword combination – our topic:
Websites whose content includes related keywords are listed higher up due to the LSI – this also goes for the primary keywords – as opposed to websites that forgo the Latent Semantic Optimization (LSO) altogether or don’t pay much attention to it. Therefore, you should think about LSO before you even start creating your texts. Of course, these texts should be unique, and the text on your start page or landing page needs to have at least 300 words. The recommended keyword density is 1-3%. Instead of over-using the keywords, it’s better to use more synonyms and semantic terms! Also, spread the keywords across the entire text. If you want to play it safe, use the services of a professional textwriter. It’s not as expensive as one might think, and it saves you a lot of headache. The images you use also count towards the rating, so it is important to place all the ALT tags and to change the file names of these images so they are in line with the keywords of the site, if possible. I already mentioned backlinks before, and they still continue to be an important ranking factor, but permanent linkbuilding, resulting – at best – in a few dozen new links per month has become superfluous in most cases. Ten theme-related backlinks have a greater effect than hundreds of non-theme-related links from irrelevant blogs or forums. Many site operators who relied exclusively on link-building have had to learn this the hard way. Because Google still has a problem with rating backlinks, this criterion will probably become less important once the new Penguins arrive.
SEO before and now?
Organic search engine traffic will continue to bring top-quality users to your site. The human element is becoming ever more important, and click through rates (CTR), bounce rates, and dwell times are as important for a good ranking as they ever were. Of course, merely offering a technically optimized site is not enough anymore: The keyword is quality content. If you aren’t involved in social marketing yet, you really need to start, as it has become a big ranking factor. Facebook and Twitter, YouTube and the like also represent a very useful tool for the adult industry – as long as you respect the rules and only post material that is also suitable for minors.
10 tips for successful SEO in 2015
- Offer something to the user (or the Google bot) that he won’t find anywhere else
- Use unique “Latent Semantic Optimized“ texts
- Write good descriptions to achieve better CTR
- Check for DC (duplicated content) and go for canonical tags
- Make your sites mobile-compatible, W3C conformable, if possible
- Make sure there are no long load times*
- If possible, have a maximum of 1-2 Iframes on your start page*
- Don’t use external hardlinks in site-wide footers
- Keep the link juice in mind, also when it comes to internal links
- SCreate social media profiles and connect them to the site
*Google is usually neutral when it comes to Iframes, but using too many of them may affect the page speed. There is no rule of thumb about how many of them you should use; it depends on server location and connection as well as the ad server. The best thing you could do is to manually test the page speed before and after you incorporate Iframes, using tools such as Google Page Speed Insights.